By Cornel Sandvoss
Expert soccer is without doubt one of the most well-liked tv 'genres' all over the world, attracting the aid of thousands of lovers, and the sponsorship of robust businesses. In A online game of 2 Halves, Sandvoss considers football's courting with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities worldwide. He provides the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a sequence of case reviews, established in ethnographic viewers examine, Sandvoss explores the motivations and pleasures of soccer lovers, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
James Edwards, editor of the Chelsea Independent, personal interview) Colour preferences are, of course, a coincidental personal preference. Football audiences developing into fans at a later stage of their adolescence or adulthood often utilize the plenitude of available fan texts through the mass media to choose particular clubs in accordance with their own Weltanschauung, value systems and lifestyles: My husband and I actually moved to North Kensington, off Portobello Road, ﬁve years ago, ﬁrst time we moved here.
Some interviewees claimed that football is more important to them than their respective partners: I feel a lot more than I let out. I feel more things . . because if, I know, if it comes to choosing between my wife and football, Chelsea, there would only be one winner. (Benny, Chelsea fan) Thomas: It would be difﬁcult if I had a girlfriend and I loved her and she wouldn’t want me to go to matches that often, but I would consider it. Harald: No, I thought about that, that doesn’t work. Either she would accept my enthusiasm or it doesn’t work.
These readings are unaffected by the actual success of clubs. One of my interviewees stressed the 30 Football fandom and consumption motive of underachievement and failure in his fandom despite supporting Real Madrid, the most successful club team in the world: I think there is a problem with Real Madrid . , you expect them to win everything, that they have got to beat all the contenders all the time. So, I think, it is essentially ‘potential unfulﬁlled’ for the last ten years. (Manuel, Real Madrid fan) This example illustrates how certain motives in the reading of clubs recur among the fans of different clubs.