Agency: Starting a Creative Firm in the Age of Digital by Rick Webb

By Rick Webb

This booklet is for younger startups and marketers within the ads, advertising, and electronic companies area. it truly is an A-to-Z consultant for younger ads companies, jam-packed with recommendation that levels from getting investment to the way to price the corporate and promote it to the right way to rent your first worker.

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These questions will often represent various levels on the scale of “whys,” and your job is to try and answer them not just at the appropriate level, but slowly working the answer up the scale toward the larger vision of the company. If someone asks, for example, if you can have Red Bull available in the soda fridge, don’t just say no. Explain that Red Bull is expensive, and that you keep costs down on these things to keep expenses down, to stay competitive, to win the best work, so the employees can work on the coolest stuff—tying a seemingly mundane question into the larger vision.

But I’m not 100 percent sure either way because our processes were not up to snuff. And this story, as sad as it is, only scratches the surface. I have known companies to go out of business because they did not have a handle on their money and how it related to their individual projects. 48 AGENCY It should go without saying that keeping your company in business is a vital requirement. And distasteful as it may be to some creatives’ mentality, money keeps your company in business. Process is how you make sure you make money on jobs.

Having a liberal work-from-home policy, for example, 28 AGENCY in a culture that has many meetings, inherently means that the meetings will end up with lots of people calling in, and to put it bluntly, large conference calls suck. At the same time, having a liberal work-from-home policy can be an incredibly powerful employee incentive and perk. It can also, however, be a massive area of employee abuse. You’ll need to decide how you want to play this. At The Barbarian Group, we believed strongly in the ability for employees to stay home and work when they needed to get things done.

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