By Jamie Reidy
The 1st paperback version of Reidyâ€™s memoir describing his profitable profession in vast Pharma as Pfizerâ€™s number 1 salesmen throughout the launching of Viagra. released to tie-in with Foxâ€™s foreign motion picture unencumber of the movie Love and different medicines in keeping with Reidyâ€™s e-book and starring Jake Gyllenhaal and Anne Hathaway, Thanksgiving weekend 2010.
Jamie Reidy is the man who is been there, performed that, and walked away with the insider tales. inside of Hard promote: Now a huge movie LOVE and different DRUGS, you can find your self rooting for Reidy and surprised by way of the realities of the area that paid his salary.
This comedic reveal strains Reidy's reviews from Pfizer education to existence because the "V-Man," whilst Reidy grew to become Pfizer's number-one drug rep through the Viagra craze. With equivalent elements self-confidence and self-mockery, Reidy takes the reader on a hilarious romp via pharma-culture whereas revealing the debatable aspect of the drug undefined. From viewing a circumcision to gaining a doctor's rapport to offering perception on why medical professionals decide to prescribe Drug X over Drug Y, and from tips on how to cut price "sigs" and "scripts" to why the Viagra tablet is formed as a diamond, Reidy discloses everything.
A witty, behind-the-scenes examine an that touches every person in the United States with a prescription, Hard Sell uncovers truths concerning the pharmaceutical you'll fairly no longer comprehend and practices you would like to think were not employed.
Hard Sell has been tailored right into a significant movie starring Jake Gyllenhaal and Anne Hathaway.